Public Relations

Ben & Jerry's Media Kit

Created for a Public Relations Writing class, this media kit is intended to aid reporters covering a hypothetical event at the University of Pittsburgh's Oakland campus: a lecture on corporate social responsibility (CSR) featuring Ben & Jerry's Board of Directors member Pierre Ferrari.
This media kit includes a letter to the editor that I chose to cover the story, two relevant news releases, product images, a fact sheet, a backgrounder about Ben & Jerry's, two brochures, sample social media posts, and a coupon designed to be given to individuals who attend the CSR lecture.